Email marketing is a great method to seek referrals. When you know a certain patient is happy with your services, it is normal to expect them to talk good about your practice. However, there is no way to know for certain if that does happen in reality. With email marketing, it can be a kind reminder or just a nudge to spread the word.
Promote Your Services
You may update all the latest developments on your website but most patients do not keep checking the websites or the printed marketing materials. If you have launched a new office or have started offering some services then using email marketing you must reach out to your existing and new patients. This would always lead to more revenue than other marketing methods.
Email marketing should be juxtaposed with newsletters, educational content, advisories and promotional offers to get new patients.